A geofence is a virtual boundary set up in a real-world geographic area, we use it as a digital marketing tool to target specific locations with ads. Facebook uses the location data of users to send them this content.
Does it cost anything?
Greater LA Scouting is paying for unit geofencing. This is a tactic to support unit growth. Through the use of the geofencing program, we are reaching more families with the adventure of Scouting.
Does every Facebook user in the area see my event?
No, Facebook uses algorithms to tailor ads to their community. If you are building your own geofence, you can use the “edit audience” options to suggest the genders, ages, and special interests who might be most likely to respond to your invitation.
Please press play for the interactive presentation below, then click on various icons and buttons to explore.